"We have divided this book into chapters and sections. You can think of each chapter as a recipe, if you wish. Like any practical cookbook, this one has an informal structure to make it easier for the reader to use. Each chapter begins with a brief description of the analytic technique, the strengths and weaknesses of the technique, and an abbreviated how-to section.
Finally, each analyst describes how they applied their chosen technique to a real world problem. Some of those applications are traditional, such as using computer analysis on a business problem, others are less so, such as applying SWOT to a sorority. We don't claim to have the best recipe for apple pie or Trend analysis; just one that you might want to try."